ACMG - Authorized Isuzu & UD Trucks Dealers
Time to Unlock The Potential
Targeting higher performance as an independent branch
- New regional attitude
- Pull synergies and agility
- Infuse data and technology
- Innovative campaigns
Economic Insights – Kenya & Your Counties
Kenya’s GDP is projected to grow by 4.7% in 2025, supported by digitization and strong remittance inflows. Inflation is expected to stabilize at 4.8%, creating a favorable business environment.
GDP of Your Counties
- Kericho County: $1.659 billion
- Bomet County: $1.524 billion
The national average GDP growth of 4.6% 2019-2023 has been outpaced by Nakuru County at 6.9% growth.
- Nairobi County: $27.419 billion
- Nakuru County: $5.653 billion
- Kiambu County: $5.473 billion
- Mombasa County: $4.788 billion
Your Region's GDP Totals to $3.183 billion!
at USDKES 130.00 this means
KES 413.79 billion
Your Region's GDP Totals to $3.183 billion!
at USDKES 130.00 this means KES 413.79 billion
With the Central Bank Rate reduced to 10%, financing should be more accessible, making it easier for customers to purchase vehicles and services.
What are OKRs?
OKRs help define big-picture goals and measurable results to track progress.
Each OKR consists of:
- Objective – The broad, ambitious goal to achieve.
- Key Results – Specific, measurable outcomes that indicate success.
✅ Example:
Objective: Improve service efficiency at ACMG.
Key Results:
- Reduce average service time by 20%.
- Complete 100 vehicle services per day.
- Increase customer satisfaction to 90%.
💡 OKRs ensure team alignment and keep everyone focused on what success looks like.
What are KPIs?
KPIs are metrics used to measure performance in key areas. While OKRs set ambitious goals, KPIs track daily operations and performance trends.
✅ Example: For the OKR "Improve service efficiency at ACMG", some KPIs could be:
- Average service completion time (measured in minutes/hours).
- Number of vehicles serviced per day (tracked daily).
- Customer feedback ratings (percentage of positive reviews).
💡 KPIs help teams identify areas for improvement and adjust strategies in real time.
Why Vision 100?
We are setting ambitious yet achievable goals that will drive our dealership to new heights. By the end of 2026, we aim to:
100 Sales
- We are positioning ourselves to sell 100 units per month.
100 Buses
- 100 buses sold in FY 2025/26.
100 Incoming Units
- 100 units serviced per week at our ACMG Kericho Service Centre.
100 Customer Calls
- 100 customer calls per week for service engagement.
100% Efficiency & Productivity
- 100% efficiency & productivity in Express Maintenance
Vision 100
- Our Road to Success is the culmination of a team effort that works seamlessly in harmony with the awareness to create positive impact.
Each of YOU plays a key role in making this happen!
Breakdown by Team:
Management
Breakdown by Team: Management
Your contribution to Vision 100 is to Lead by example, drive efficiency, and ensure quarterly milestones are met. Set the pace for Vision 100!
Set clear quarterly targets and track progress.
Motivate teams with incentives and recognition.
Strengthen partnerships with financial institutions to support sales.
Objective 1: Achieve Market Leadership in Sales
Strategy: To establish ACMG as the dominant Isuzu dealership in the region by consistently hitting 100-unit sales targets across trucks, pickups, and buses per month.
Key Results:
- 50 FRR trucks sold per month
- 50 additional N-Series & F-Series units sold per month
- 100 buses sold in 2025
KPIs:
- Monthly vehicle sales per model
- Conversion rate of leads to sales
- Customer satisfaction with the buying process
- Growth in fleet and corporate partnerships
Objective 2: Expand ACMG’s Regional Presence & Brand Authority
Strategy:
Strengthen ACMG’s dealership reach in Kericho and Bomet by improving visibility, marketing, and customer reach.
Key Results:
Increase brand awareness across all 2 counties
Achieve 15% growth in service and sales leads per quarter
Expand social media & online presence with targeted advertising
KPIs:
Lead generation statistics per county
Website traffic & digital engagement
Growth in regional sales volume
Breakdown by Team:
Customer Service & Reception
Breakdown by Team: Customer Service & Reception
First impressions matter! Engage every customer with professionalism, ensuring seamless service bookings and follow-ups.
Implement a structured follow-up system for service customers.
Offer personalized service reminders and promotions.
Strengthen partnerships with financial institutions to support sales.
Ensure every customer interaction builds trust and loyalty.
✅ 30-Min Free Multipoint Check! – A dedicated bay to diagnose customer needs and convert them into repair & maintenance solutions.
✅ Build Customer Trust – Transparent service & effective communication will keep them coming back!
✅ Quarterly Milestones – Tracking progress every 3 months to measure success and adjust strategies.
Objective 3: Optimize Service Department for Maximum Efficiency
Strategy:
Deliver 100% efficiency and productivity in Express Maintenance and repairs while expanding our repair categories to drive revenue.
Key Results:
100 vehicles serviced per week across Kericho Service Centre
Introduction of Free 30-Min Multipoint Check with Isuzu Health Report
Expand General Repairs (GR) categories to include Engine, Transmission & Suspension
Increase Body & Paint (B&P) jobs for private and insurance customers
KPIs:
Daily service volumes per location
Customer retention and repeat bookings
Technician efficiency rate
Parts availability for repairs
Objective 4: Strengthen Customer Engagement & Follow-Up
Strategy:
Build trust and long-term relationships with customers through proactive communication and service engagement.
Key Results:
- 100 customer calls per week for service follow-ups
- Increase post-service satisfaction scores by 35%
- Ensure 100% of customers receive booking confirmation & reminders
- Expand digital outreach through email & SMS campaigns
KPIs:
- Weekly call logs & customer responses
- Customer feedback & Net Promoter Score (NPS)
- Percentage of bookings confirmed & attended
- Engagement rates in digital marketing
Breakdown by Team:
Vehicle Sales Team
Breakdown by Team: Vehicle Sales Team
Hit the 100-unit targets with strategic sales techniques, customer engagement, and closing deals with confidence.
Leverage financing options with lower interest rates (CBR now at 10%).
Strengthen relationships with fleet buyers and corporate clients.
Utilize digital marketing and targeted promotions to drive sales.
Objective 5: Leverage Financial Opportunities for Growth
Strategy:
Take advantage of the reduced Central Bank Rate (CBR) of 10% to make financing more attractive for buyers, boosting vehicle sales.
Key Results:
- Partner with banks to offer financing at 13% or lower
- Increase loan-based purchases by 20%
- Educate customers on financing options through marketing and sales consultation
KPIs:
- Percentage of vehicles sold via financing
- Average loan approval rates
- Time taken for financing approval & delivery
Breakdown by Team:
Parts Department
Breakdown by Team: Parts Department
Keep availability high, pricing competitive, and service seamless to support repairs and maintenance.
The Parts Department plays a vital role in ensuring service operations run smoothly while driving revenue growth through strategic inventory and customer engagement. By focusing on efficiency, upselling, and supplier optimization, we reinforce our commitment to 100% productivity and customer satisfaction under Vision 100.
Optimize inventory management to reduce downtime.
Offer bundled service packages with parts discounts.
Improve logistics for faster parts delivery.
Develop into regional powerhouse and preferred name for supply and delivery of parts.
Objective 6: Ensure 100% Parts Availability & Faster Fulfillment
Strategy:
Boost efficiency in parts inventory management to minimize downtime for service and repairs, ensuring customer satisfaction.
Key Results:
- Maintain 90%+ availability of fast-moving parts.
- Reduce order processing time by 30% for stocked parts.
- Implement an inventory tracking system for real-time stock visibility.
KPIs:
- Stock availability percentage per category (Fast-moving vs. Special-order).
- Average lead time for order fulfillment.
- Service department feedback on parts availability and timeliness.
Objective 7: Drive Parts Sales Growth Through Value-Added Packages
Strategy:
Increase parts revenue by bundling essential items with service offerings and promoting high-demand categories.
Key Results:
- Launch Express Maintenance Parts Bundles (Filters, Fluids, Brake Pads).
- Increase parts-related revenue by 15% per quarter.
- Improve upsell rates for essential repair parts in General Repairs (Brakes, Clutch, Suspension, Engine).
KPIs:
- Percentage of service bookings that include parts upsells.
- Quarterly parts revenue growth rate.
- Customer adoption rate of service+parts bundled offers.
Objective 8: Strengthen Supplier & Logistics Efficiency
Strategy:
Enhance supplier coordination and streamline logistics for seamless stock replenishment and better cost control.
Key Results:
- Reduce stock replenishment delays by 20%.
- Establish direct supplier agreements to lower procurement costs.
- Improve warehouse organization for faster picking and dispatch.
KPIs:
- Average supplier lead time for order fulfillment.
- Percentage reduction in parts procurement costs.
- Efficiency of warehouse operations (Order accuracy & picking time).
Objective 9: Expand Customer Engagement for Parts Sales
Strategy: Increase direct customer awareness of genuine Isuzu parts, ensuring they choose authorized components over alternatives.
Key Results:
- Boost customer education on OEM vs. aftermarket parts through targeted campaigns.
- Increase parts sales to walk-in customers by 25%.
- Improve digital marketing visibility for parts promotions.
KPIs:
- Customer inquiries and engagement metrics on parts education campaigns.
- Walk-in purchase trends across service locations.
- Effectiveness of online promotions for key parts categories.
Taster of Things To Come
How OKRs & KPIs Work Together
Think of OKRs as the destination, while KPIs are the mile markers along the way.
- OKRs push the company toward ambitious growth.
- KPIs ensure consistency and operational excellence.
With Vision 100, OKRs will set the goals, and KPIs will measure how well each team is progressing toward those goals.
🚀 Clear strategy = Better results.
Ready to achieve Vision 100?
Let's go!
🚀 Clear strategy = Better results.
Ready to achieve Vision 100?
Let's go!
Vision 100
- 100 units serviced per week in ACMG Kericho
- 50 Isuzu FRR sales per month
- 50 sales across pickups & trucks (N-Series & F-Series)
- 100 buses sold in 2025
- 100 customer calls per week for service engagement
- 100% efficiency & productivity in Express Maintenance
Q&A
Thank You
Leading Authorized Dealer Group for Isuzu Trucks, Buses, Pick Ups and SUVs across 14 counties in Kenya via 3S Dealerships in Nakuru, Kisumu, Kericho and Kisii. Corporate HQ based in Nairobi.
+254 (0736) 928 928
Quester GWE 410Hp MT
Quester GWE 420Hp Escot
Quester GWE 440Hp Escot
Quester GWE 460Hp Escot
Quester CKE 350 6x2 Cowl
Quester CKE 350 6x2 Bus
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Quester GWE 410Hp MT
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Quester GWE 440Hp Escot
Quester GWE 460Hp Escot
Quester CKE 350 6x2 Cowl
Quester CKE 350 6x2 Bus
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